The Streaming Report 📺

A deep dive into what audiences are watching on streaming.

Photo by BoliviaInteligente on Unsplash

The Stat Significant Streaming Report 📺

This page tracks what people are watching across the streaming landscape. The interactive charts and tables below highlight the platforms, shows, and movies attracting the largest audiences—and how viewing trends are evolving over time.

All visuals are updated regularly, with new data added daily and weekly. When available, click “Get Data” at the bottom of a chart to download the underlying dataset.

Because many of the graphics below are interactive, this page is best viewed on the web rather than in an email client or the Substack app.

Table of Contents

For paid subscribers — click a link below to jump straight to that section:

1. Top Line:

   1. Who is Winning the Streaming Wars?

   2. What Were Last Week’s Most-Watched Streaming Originals?

   3. Which Streaming Services Produce the Biggest Hits?

2. Section 1: The Most Popular Shows and Movies on Streaming

   1. Which Shows and Movies Have Recently Dominated Nielsen’s Weekly Top 10?

   2. A Historical Look at “Hit” Streaming Shows and Movies

   3. Which Older Shows Dominate Online Activity?

   4. Which Older Movies Dominate Online Activity?

   5. New Content vs. Syndicated Content vs. Movies in the Nielsen Ratings

3. Section 2: Content Quality & the Impact of Acclaim

   1. Which Streamer Has the Strongest TV Catalog?

   2. Which Streamer Has the Strongest Movie Catalog?

   3. Does TV Show Quality Impact Streaming Performance?

   4. Does Movie Quality Impact Streaming Performance?

4. Section 3: How Content Production is Changing

   1. How Has Television Genre Popularity Changed Over Time?

Who is Winning the Streaming Wars?

• What This Chart Shows: How streaming market share has shifted from 2022 onward.

• Data Source: Every month, Nielsen publishes The Gauge, which tracks how U.S. television viewing is distributed across streaming platforms (Netflix, Disney+, etc.) and mediums (cable, broadcast, etc.).

• Data Update Frequency: Monthly || Data Can Be Downloaded: No.

What Were Last Week’s Most-Watched Streaming Originals?

• What This Chart Shows: The television series and streaming-first films that drew the largest audiences last week.

• Data Source: Every week, industry data provider Luminate publishes a ranking of the most-watched streaming titles in the U.S., estimating viewership across major platforms.

• Data Update Frequency: Weekly || Data Can Be Downloaded: No.

*Note: Use the chart’s format filter to toggle between “TV Shows” and “Films.”

Which Streaming Services Produce the Biggest Hits?

• What This Chart Shows: How often titles from each streaming service appear in Nielsen’s weekly Top 10 since November 2023.

• Data Source: Every week since late 2023, Nielsen has published a list of the ten most-streamed titles in the U.S.

  • You can see an example screenshot of these rankings below:

    

    A screenshot of Nielsen’s “Streaming TV Top 10”

• Data Update Frequency: Weekly

The Deep Dive: For Paying Subscribers

We also reserve several charts for paying subscribers, including:

• Which shows and movies appear most often on the streaming charts?

• A historical view of streaming shows and films that qualify as “mega-hits.”

• The older shows and movies that garner unusually high levels of viewership (Game of Thrones, Seinfeld, Interstellar, etc.).

• Which platform offers the strongest catalog of critically acclaimed TV shows and movies?

• Whether program quality drives show and movie performance on streaming.

• And more!

These views update daily or weekly, are fully interactive, and include downloadable data.