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Stat Significant

The Streaming Report 📺

Daniel Parris's avatar
Daniel Parris
Feb 12, 2026
∙ Paid

Streaming Market Share

Every month, Nielsen publishes The Gauge, which tracks how U.S. television viewing is distributed across streaming platforms. The chart below shows how streaming market share has shifted over time, dating back to The Gauge’s launch in 2022.

According to this data, Netflix and YouTube have been locked in a close battle for streaming …

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