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John Egenes's avatar

Great piece. I enjoyed it. It comes on the heels of something I was discussing the other day with a friend. You might want to do a study of it... I mentioned to her that I had just seen a movie in which the opening credits were a couple of minutes long. The reason? There were ELEVEN (count 'em...) companies involved, and each one wanted its name up there on screen, AHEAD of the title and of the the stars. Opening credits these days go something like this:

--LOGO OF Company A

--Company B

--Company C

--Company D ("A Company E company")

--In Association With:

--Company F

--Company G

--Company H ("a Company I company") production of...

--A FILM BY

--Company J

--A Company F Production

--(TITLE OF FILM, or STARS)

It often seems as the the title of the film is an afterthought.

Thanks for an interesting piece. --je

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Greg Gioia's avatar

At least in part, I attribute the longer titles to a need on the part of studios to make sure cinema-goers know what franchise a film belongs to. I don't know if this is because audiences have gotten dumber, and need to be bludgeoned with information lest they not realize a new film from their favorite franchise has been released, or if studios simply think this is the case.

If you look to the long-running franchises of the past, they often made no mention of the franchise in the title. Star Wars may be where it all started. I, and all my friends, knew that The Empire Strikes back was Star Wars part 2, even though neither the word star nor wars appeared in the title, but just in case, the title was framed by those words. "Star The Empire Strikes Back Wars" read the poster.

Of the 14 Basil Rathbone Sherlock Holmes films, only 5 feature the detectives name in the title. Apparently, audiences were able to figure out that Pursuit to Algiers or The Pearl of Death were Sherlock Holmes films, but today they'd be titled Sherlock Holmes: Pursuit to Algiers and so forth.

James Bond is an even better example. None of the 25 (27 if you count the 2 not made by Eon) mention Bond in the title. Again, audiences were able to intuit his presence without being told they were going to see James Bond, Agent 007: A View to a Kill.

Godzilla's name typically shows up in film titles, but not always. I don't think Invasion of Astro Monster did any worse because potential viewers avoided it because they didn't know it featured Godzilla.

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